Caritas PR, the pioneer specialist in reputation solutions for the energy, oil, and gas sectors and Cognitus Consulting Global, a prominent provider of strategic advisory and executive training programmes have united to advance corporate communication expertise. The alliance, named the COGNITUS-CARITAS Learning Alliance, is strategically poised to elevate competence in corporate communication across Africa. The alliance will deliver executive development programs aimed at bridging knowledge gaps among professionals overseeing integrated marketing communications in both public and private sector organisations.
The initiative is driven by the growing need for a systematic and strategic approach to managing communication functions in today’s organisations. Recognising the pivotal role of communication management in an organisation’s operations, competitiveness, and overall perception index, the alliance seeks to elevate the practice of integrated marketing communications and emphasise the significance of the Chief Communications Officer role.
Through the COGNITUS-CARITAS Strategic Alliance, a portfolio of bespoke executive development programs has been curated, including the Chief Communications Officer Program, Systems Approach to Strategic Communications, Reputation Management, Crisis Management, and more. These programs are designed to bridge knowledge and competence gaps specific to the African business environment.
The programs offered through the COGNITUS-CARITAS Learning Alliance provide a theoretical and practical learning framework delivered by a faculty of international experts with extensive regional experience. The alliance aims to eliminate disconnects and misalignments caused by public communications crises and enhance professionals’ readiness for peak performance.
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